01

Categpry
Visual Identity,Packaging

Client

(FR) Élan

Élan is a journey about "perception".
We believe that the beauty of life does not lie in the dazzle, but in the details that are gently perceived - the subtle smell in the air, the natural texture touched by the fingertips, and the slow rhythm of light sliding through the space.

1/5 Élan is a journey about "perception"

2/5 Élan is a journey about "perception"

3/5 Élan is a journey about "perception"

4/5 Élan is a journey about "perception"

5/5 Élan is a journey about "perception"

02

Categpry
Visual Identity,Packaging,Branding

Client
(CN) Tart

By altering the font style of the character "tart," we aim to add feminine attributes to the logo, bridging the distance between Tart Tart as a dessert brand and its primary customer base, while also making the design more appetizing. Creating infinite possibilities for egg tarts.

1/5 Creating infinite possibilities for egg tarts.

2/5 Creating infinite possibilities for egg tarts.

3/5 Creating infinite possibilities for egg tarts.

4/5 Creating infinite possibilities for egg tarts.

5/5 Creating infinite possibilities for egg tarts.

03

Categpry
Visual Identity,Packaging,Branding

Client
(CN) Escape plan

The story focuses on the core concept of the "Escape Plan," which embodies a free-spirited attitude toward life amidst the pressures of the pandemic and daily routines. This philosophy is expressed through the posture of "escaping + wandering," emphasizing a rebellion against traditional business models and established rules. The logo prioritizes commercial appeal, highlighting the combination of information—expressing while presenting, and conveying while expressing. With a resonant and compelling voice that immerses into the ears, it symbolizes both order and transgression.

1/5 Escape plan

2/5 Escape plan

3/5 Escape plan

4/5 Escape plan

5/5 Escape plan

04

Categpry
Visual Identity,Branding,Poster

Client
(CN) MengLiao

Functional drinks refer to the application of special formulations to meet the needs of the body for energy supplement when tired, so as to stimulate vitality, improve work skills and improve work status. Energy drinks usually contain caffeine, B vitamins and taurine.

1/5 MengLiao

2/5 MengLiao

3/5 MengLiao

4/5 MengLiao

5/5 MengLiao

05

Categpry
Visual Identity,Branding,Packaging

Client
(CN) Higge

Higge Kitchen aims to be an oasis for busy urbanites, redefining fast food through warm service and thoughtful experiences. Rejecting extravagance, it creates memorable dining experiences through simplicity and authenticity.

1/6 Hygge (also spelled Higge)

2/6 Hygge (also spelled Higge)

3/6 Hygge (also spelled Higge)

4/6 Hygge (also spelled Higge)

5/6 Hygge (also spelled Higge)

6/6 Hygge (also spelled Higge)

Update in progress.